PROJECTS_cultural_strategy_5

The BRIEF

Deliver arts and culture expertise for the City of London Culture Strategy

THE RESPONSE

A Look & Feel Strategy focused on connecting places through culture to create a world-class destination

The Details

In 2017 the Contemporary Art Society developed the cultural elements of a new Look & Feel Strategy for the City of London.

The Culture Mile programme, led by the City of London Corporation and comprising the Barbican, Guildhall School of Music & Drama, London Symphony Orchestra and the Museum of London, aims to maximise the area’s rich heritage and cultural assets whilst delivering better wayfinding, signage, green spaces, lighting, public information and contemporary art installations.

The Contemporary Art Society joined a multidisciplinary team of consultants led by public realm strategists Fluid, working together to determine actions and recommendations for the key themes identified.

The Look & Feel Strategy focuses on creating a series of connected places, forming a world-renowned destination that relishes its contrasts and places culture at its heart. Whilst the Strategy undergoes public consultation, a programme of Quick Win cultural initiatives allows the ancient and the modern to collide as the streets are activated by exhibitions, gigs, pop-ups and events.

CREATIVE COMMUNITIES

Supporting creative hubs and engaging communities to explore their creative potential.

Programmable Places

Working with artists and audiences to harness the dynamic power of pop up culture.

MEANINGFUL MEANWHILE

Creating immersive and inclusive places for all is at the heart of our placemaking vision.

City of London Strategy

The BRIEF

THE RESPONSE

CREATIVE COMMUNITIES

Programmable Places

MEANINGFUL MEANWHILE